Wow, Facebook Marketing! So you say you hate Facebook…It’s just a place for kids. NOT!! Did you know that Facebook has several hundred million active users? Are you aware that it is rapidly growing by over a half million users every single day? People from any and every walk of life are using Facebook today. No matter what you are promoting or selling, whether it is an opportunity, a product, or a service, many of those potential clients are on Facebook. If you are not there it is highly probable that your competitors are…
Facebook Marketing Takeover
So think about it…. If there are 350,000,000 (million) people on Facebook and only 1% of them have an interest in what you are working with that is still 3 1/2 million people with whom you might have something in common. If only 1% of those 3 1/2 mil. people are interested in your page that is still 35,000 people or potential followers. If you can convert just 1% into sales or new distributors that is 3500 new sales/distributors. What would Facebook Marketing mean to your business? That is a huge FREE marketing arena that anyone would be foolish to ignore. After all, massive companies and small companies alike are starting to also recognize the power and advantages of marketing on Facebook. Companies like Coca-Cola, Microsoft, Sylvan Learning Centers and many others are using it as a revenue stream for their business. If you are smart you will get your piece of that pie.
So what are the secrets to monetizing Facebook marketing?
There are many tips, strategies and methods that will build your relationships and eventually your income. But where do you start?
It definitely pays to start networking with people who have like interests. But whatever you do-do not step in and start throwing up your opportunity all over them. You need to get out of “pitch mode” and Stop MLM Recruiting! In the words of the famous Mike Dillard “No one wants to be sold, so stop selling them.” You must focus on attraction marketing when using Facebook as a method of marketing. Give helpful tips and comments. Participate in conversations and make posts that add value and that others will find interesting.
Make sure that you join groups that relate to your objectives. If it is your goal to help people learn marketing skills then participate and join in groups who are like minded. If you market a travel product join groups with similar interests. If you are focused on a product like MonaVie or Starscapes then join in groups dealing with health and wellness or room decor. Give a few good tips in some group conversations and people will begin to add to your friend lists. Eventually people will begin to ask what exactly you do and then you can gently lead them into what you are actually focused on without barfing your stuff all over them.
You can even start your own groups. People will see the group and join. As long as your comments are truthful and honest and don’t come across as spammy then you will again start to attract like minded people. Do not be afraid to share trade secrets. When you do share though make sure you lead them on and somehow gather a name and email for your information. For instance, give them some good ideas and lead them well down the road to exactly what they are looking for and then get them to opt in for complete information. This should always be used in your marketing efforts and not just Facebook marketing.
Facebook Marketing and List Building
This leads to another good way to build your list and start getting some juice from Facebook. Be sure to have an opt in box on your Facebook page. That process goes beyond the scope of this article but you can easily google “how to put an opt in box on Facebook” and I am sure you will find exact instructions. A simpler way, if adding opt in boxes is way beyond your expertise is to put a link that leads directly to a capture page that further sells them and gives them more reasons to opt in.
Lastly, make sure that opt in box or capture page is tied to an autoresponder. An autoresponder “automatically” “responds” and sends emails on autopilot to whoever opted into that box. That follow up can and should include ongoing information Of Value to the prospect. It of course should also contain the rest of the information that they opted in for in the first place.
If you look at the numbers…the numbers of people on Facebook… you can easily see that Facebook is a viable form of advertising. Another great thing about Facebook is the fact that you can build relationships with people and even friendships. It is common knowledge that friends who recommend a product or service are listened to 5 x as much as that salesman who is there to pitch a product. Find those people you have a common interest with, befriend them, join their groups, and participate in their conversations. Give them a way to opt in to hear more from you and use autoresponders to follow up with programmed messages as well as broadcasts.
If you are interested in getting a FREE IN DEPTH FACEBOOK MARKETING TRAINING on exactly how to start monetizing face book visit my blog here or visit Ed Przybylski‘s Facebook Marketing training page here.