The Funded Proposal
Funded proposals are a type of selling tool that many individuals are using to increase profit margins and sales. This tool has become more popular in recent years and it really can work if you do it correctly. Here are the basics of funded proposals and how they work.
The basic idea behind a funded proposal is that you will offer a small, inexpensive product for sale. The product is designed to help your customer in one way or another. They use the product and enjoy it. At that point, the smaller product leads into a purchase opportunity for a bigger product. The customer purchases this product because they are familiar with your products and trust you.
Selling the smaller product does not necessarily make you any money. Instead, the price of the small product simply allows you to cover your marketing expenses. The small product is not a big money maker and it is simply designed to help you get your foot in the door. This small product creates the impression that you are an expert in the field. The customer then grows to trust you because you have provided them with a large amount of value for a very small price. Being seen as an expert is extremely valuable and it can make a big difference in your success overall.
Funded Proposal Experts
Once you have established yourself as an expert in the field and provided value at a reasonable price, your customers will develop a rapport with you. You can then continue to periodically send them information about your chosen field. After a certain amount of time, you can then offer them a product that has a much higher price tag. Since your customers are already familiar with you, they will be much more likely to buy a large product from you.
This “upsell” can be done over time by following up with the virtues of the larger product via email or other methods. This is very effective. Another very effective method though is an immediate upsell. For instance, the second your prospect pays for the smaller product, your funded proposal, they are taken to the next screen showing your “one time offer.” The prospect is now a customer and has their wallet out already in a position to buy. Among a multitude of reasons, there is also the fear of loss in one time offers and just the overall “sale” mentality that they feel they must get it now.
Funded Proposal to the Masses
When you are selling an expensive product, it will be very difficult to market it to the masses. Very few people will be willing to part with their hard earned money to buy something from a seller that they are not familiar with. By using the funded proposal strategy, you will be able to increase your closing ratio and have much better odds of making sales.
In addition to using funded proposals to help sell large products, you can also use this strategy when getting involved with network marketing. You can sell a small product that is related to some issue that many network marketers have. After you sell the product, you will look like an expert in the network marketing industry to your clients. At that point, many of them will approach you to find out more information about what you are doing. This will provide you with a limitless stream of prospects to present your business model to.
Overall, the funded proposal strategy is very simple but it is also extremely effective. If you take your time and put out a good entry product, you should have no trouble getting people to work with you again in the future.
If you want more information you should review the most powerful Funded Proposal Marketing System.